Customer segmentation: how to find your first customers, and grow your market share over time

The world is a massive place - and your list of potential customers can sometimes feel just as large. But not everyone is going to be your customer. How do you break down the list of potential prospects who you want to sell to? Who is your ideal customer, and what do they want? This workshop will give you a strategy on how to break down your potential market into different customer segments, identify those prospects most likely to become customers sooner, and how to grow your value offering into larger customer segments over time. Presenter: Matt Schaubroeck, Entrepreneur in Residence, Innovate Eastman