Finding Your First Customers

Most successful founders can vividly share the story of how they found, sold, and kept their very first customer. It’s often an entertaining story of a scrappy little startup - before brand identity docs, bug-fixes, sales tactics, or marketing metrics. In this 90 minute workshop, we will discuss how entrepreneurs go from 0 customers to 1 customer, leveraging existing & new relationships to begin honing-in on customer prospects, structuring first-customer engagements that are win-win for all stakeholders, and some common trends observed amongst serial entrepreneurs who have successfully bridged the gap. You can’t sell them all unless you sell the first!