From Idea to Aisle: Building a CPG Company From Scratch

What does it take to turn a simple idea into a physical product people actually buy — not software, not SaaS, but something real you can hold in your hand? In this talk, I’ll share the unfiltered lessons from my first year building a CPG company from scratch — after a decade spent launching mostly digital startups. From sourcing and logistics to minimum order quantities and retail realities, this is the hard-knocks playbook for anyone stepping into the physical world of CPG. Whether you’re launching your first packaged product or just tired of building things that only live in the cloud, this is the real startup grind — which I personally believe is the most true, rewarding form for entrepreneurship! Presenter: Luc Bohunicky, Entrepreneur in Residence, Innovate Eastman