How to Market and Communicate Your Early-Stage Company

When a business is just starting, it can feel difficult to be heard or noticed. Part of that may have to do with the way you are marketing and promoting yourself. Companies at this stage need to focus their time and resources on marketing that has a higher chance of success. In this webinar, we will cover ways to make sure you are speaking to the right people, with the right message, using the right medium. Topics include: Problem-solution fit Product-market fit Honing your messages to first customers Focusing your communications to a specific audience How to earn customers' trust Pitfalls to avoid (relying too much on passive marketing, paying for the wrong type of ads, etc.)